I'm Jordan Birkbeck, a user researcher at Goodnotes. I'm good at starting with an open-ended product question, working out what the team actually needs to decide, and carrying the research through to something they can use.

Professional projects

Work done within product organisations.

A frame from the emotional journey map works best. It visualises the full Mac onboarding experience from first website visit to first note, and shows where trust was being lost

[TBD] UX Audit

Personal projects

Work I pursue independently, outside employment.

Independent UI and UX explorations for Letterboxd, made as a longtime fan of the app.

[TBD] Letterboxd explorations

An app concept for finding and centralising run clubs across Hong Kong.

[TBD] RunMap